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How Content Marketing and Social Media Work Together While content marketing and social media might appear to be two different things however, they actually complement each other. Brands can maximize a robust piece of content, such as white paper or blog post, by sharing smaller portions of it on their social channels. A strategy helps you concentrate and optimize your efforts to achieve the highest value from every piece of content. It will also help you avoid wasting time on vanity metrics and determine what matters to your business, such as the brand's recognition or website traffic. 1. Identify Your Audience Social media marketing can be an excellent tool for building relationships with potential customers. But before you can create the right content for your target audience you must know who they are. This will help you create strategies that are more likely to meet your objectives and improve on your company's bottom line. Begin by observing who is following and interacting with your company on social media. What are their preferences? What information do they seek and why? This information will help you find similar people on other social media platforms. You can also learn a lot about your audience by studying the content of companies within your industry. What kind of content are they creating and sharing? What kind of content is most effective for them? This will provide some information on how to create content. You can also directly contact your followers via social media to learn what they'd like to know from you. For instance, a clothing retailer called ModCloth frequently asks its customers to submit photos of them wearing their products. These photos are then displayed on ModCloth's social media accounts. This helps the brand feel more connected to its followers, which can help drive engagement. It's time to create and share content after you've identified and defined your audience. Track your metrics but only those that are connected to your SMART goals and KPIs you defined in Step 1. Be aware that not all of your content will be successful immediately However, if you're consistent and stick with your plan, you'll eventually get the results you want. 2. Create a Strategy To reap the benefits from social media, you need a strategy. You won't gain new followers, convince them to visit or convert to your website by posting random content with no purpose or strategy. Instead, create a documented strategy for your content that you and your team can follow. This will help you to set SMART goals and develop and share regular content. To develop your social content marketing strategy for your media begin by creating your buyer personas for social media (or fictional representations of your ideal clients). Then, you can think about the kinds of content they enjoy and the formats that resonate best on each platform. Instagram and TikTok for instance, are great platforms for visuals, such as short videos and photos. Twitter, on the other hand, is a better choice for posts that are text-based or linked. Also consider how to use each platform to showcase your brand in unique ways. Instagram is an excellent platform for fashion brands that want to showcase their unique products and designs. Similar to that, Stumptown Coffee Roasters uses their Facebook page to highlight events and locations across the country. Another way to increase engagement on your social media accounts is to get your followers to engage with you by including call-to-actions in your posts. For example, if for instance you have an announcement or a giveaway, ask your followers to leave comments or tag their friends or share the post with their friends. Don't forget that social media is a fantastic place to showcase customer testimonials and reviews. They can be extremely efficient in building trust that your customers have in you, especially when they come from other social media users who are recommending or using your product or service. 3. Create Content In order to effectively promote your business on social media, you have to create content that is appealing to your intended audience. rewrite article tool can be done through a variety of methods that include blogging, video infographics, podcasts, and many more. It is also crucial to think about the type of content that your audience will want to see and share. For example, research shows that fun and personal content is a great fit for social media, while promotional and information content score lower. Once you've identified your target audience and marketing goals, it's time to plan the type of content that you'd like to create. You should try to combine informative, entertaining or educational posts with promotional ones. This will increase the chance of your audience becoming a client by increasing their engagement with your business. Interviewing thought leaders is a popular method to create content. This is a great method to get insight into the most recent trends and strategies within your field. You can also promote your business by sharing the article on individuals' social networks. Other popular types of content include tips, tricks, hacks and industry news updates and other interesting tidbits that will add value to your audience. Consider adding images to your posts. It has been proven more effective in attracting attention and boosting engagement. It is crucial to keep track of your content performance, and make any necessary adjustments. If a particular style of content is not performing well you might need to alter its subject or angle. 4. Share Your Content If you've created a strategy and crafted appealing content, it's crucial to share it on social media. This is a fantastic opportunity to increase your reach and draw in new customers. Keep your updates short, and include catchy headlines. Be sure to share different types of content like videos, images text, links, and text are all good options. It's also recommended to try to attract attention to your content by putting it up on various platforms at different times during the day. This will ensure that your content is shared with the largest number of people. You may also want to look into partnering with influencers or even running contests. This can be an excellent way to drive traffic and generate buzz for your business. When your audience begins to trust you as an information source, they're more likely to engage in your content and convert to customers. It is crucial to place more emphasis on quality over quantity when it's time to start implementing content marketing. It is important to remember that if you are using a pillar strategy to content marketing, it's a good idea to post links to your long form content on social media. This will give your followers a preview of what's coming and encourage them to go to the entire article or blog. It's sometimes difficult to comprehend why a particular piece of content is more shared than other content. However, it's worthwhile investigating the psychology behind sharing to determine the factors that drive people to share certain types of content. This will help you create a more effective content marketing strategy in the future. 5. Keep track of your results After you have written and shared your content, it is crucial to track your outcomes. This is how you will be able to determine if your strategy is effective or needs to be modified. For instance, you could notice that one type of content performs better than others, or that certain platforms are delivering more engagement than other platforms. You can utilize tools such as Mention and Hootsuite to track your social media reach and determine how your content is performing. It is also important to keep in mind that the fact that your content is performing well doesn't necessarily mean you should keep sharing it on every platform. Each platform has its own audience and its own best practices, so it is crucial to tailor your content to each platform. You can avoid irritating your audience by not overdoing it. When you are analyzing your results, make sure to review all of the metrics that are important to you and your team. Choose metrics that align with your SMART goals and KPIs. Make sure you differentiate these metrics for each of the social media platforms you utilize. With the appropriate strategy and tactics you can successfully combine social media and content marketing to boost the visibility of your brand, increase traffic to your website, increase leads, boost sales, establish authority and much more. Take a look at this free guide from DemandJump for more information on how you can implement an effective strategy for content marketing. It contains tips, case studies and more from businesses similar to yours that have beaten the algorithms and have won in content marketing. Sign up today to receive your copy!